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Social Media Strategy in 2025: Key Trends and Best Practices
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Everyone is involved in some kind of social media channel. According to the Pew Research Center, 88% of people between 18 and 29 use social media. Well, where audience hangout marketers reach there. They plan to allocate around 63% of media spending to digital channels, seeing the ROI using digital platforms.
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How to Repurpose Content and Maximize Your Existing Assets?
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Until now, you have only heard about recycling materials. But did you know you can recycle your content, too? It's like reusing old content, a powerful way to get more value from what you have already created.
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Why Mobile-First Design Matters More Than Ever?
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Why do you use a mobile phone to talk to friends and family, find jobs, order food, watch movies, find answers to doubts, and study? We know your answer! It's “For everything.” Like you, billions of people move to their phones first whenever they need to see or find anything.
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Essential Tools for Streamlining Your Website Development Process
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Websites are an integral part of online shopping. Whether you need shoes, a watch, a dress, or groceries for your home, your first move is to check everything online. You can find websites for everything, and they are changing people’s shopping habits immensely. However, this has led to fierce competition among businesses and an increased need for innovative and intuiti...

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Pros and Cons of Using WordPress for Your Business Website
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WordPress is a go-to choice whether you want to build an eCommerce site or need a blogging platform. Around 43% of sites are powered by this open-source platform. But are you sure this CMS is suitable for developing your business website? Let’s find out.

Several businesses use WordPress website builder for effective o...

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Optimizing for Google’s SGE (Search Generative Experience): New SEO Strategies
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Google has always prioritized user experience. Search generative experience (SGE) is the result of enhancing user experience and leveraging the power of AI. With 99,000 searches per second on Google, any changes in the SERPs become crucial for marketers and businesses online. SGE is one of the biggest updates in SEO in a decade.
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The Role of Influencer Marketing in Social Media Management
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Sales is what every brand wants to accomplish through influencer marketing. Earlier, people used to rely on celebrities to endorse their products for increased sales. However, one day, Daniel Wellington, founder of a luxury watch brand, decided to ditch this traditional marketing method.
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Tools and Techniques for Effective Social Media Management
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Social media management is not a task; it is an ongoing process. If you manage it manually, you will end up spending most of your time. Tools and techniques save you time with automation technologies. When millions of new businesses are registered every year, it becomes difficult to crack marketing and improve visibility on social media.
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