Visual content generates 650% higher engagement than text-based content. A human mind processes images 60,000 times faster than text. So, many research studies have shown that human interaction with visuals is faster and more effective than words.

Videos are shared 1200% more often than text and images. You can also elevate the visibility of your business by creating videos for different platforms. However, many videos don’t get as many clicks as they should. They remain on the platform where they were uploaded without making any impact despite having valuable content for people. Why does this happen? Because of a poor title that can’t grab the attention of people.

Many top marketers believe data-driven marketing is the future of marketing. However, using data insights for marketing is not new because data is everywhere; it has been here for a long time. Then why is there so much buzz around using data?

Once, we used the content of a high-performing blog to create a YouTube script. With a few modifications and updates, we prepared an effective YouTube script in half the time it would have taken to create it from scratch. The video gained effective reach and engagement that we never thought of.

Right local SEO strategies empower businesses to reach local customers quickly. Around 80% of Americans search for local keywords weekly, and around half of the Google search results show local intent. Businesses can struggle to attract more customers without local SEO in 2024.

Content is everywhere: videos, native ads, social media posts, landing pages, marketing emails, or blog posts. However, some content pieces perform amazingly, and people interact and share them more than others. Why do only some content perform very well, and some remain unknown to a broader audience?

Suppose you have written amazing, SEO-friendly, engaging content, but your CTR is still low. What could be the reason? The reason can be slow page load, broken links, mobile usability problems, or improper metadata. These factors are all optimized in technical SEO to improve the site’s performance.

Stories live in our hearts for a lifetime. I still remember the story from my school teachers and use it to prove my point. Stories are emotional and engage with emotional beings, such as humans. With facts and statistics, you can only attract people looking for information, but with stories, you can grab the attention of all, even if they are not your potential customers.