Email marketing is one of the most underrated business expansion techniques. Social media came as a game-changer, and suddenly the mob turned to its engaging charisma. Social media has proved itself to be a great source of income and leads, but email marketing, if done right, can bring an equal amount of leads and that too at a reasonable cost.

Lawyers and attorneys have a very specific niche that everyone should know and learn to market. A thorough list of law firm SEO tips can drive you great traffic, online, and offline. In this article, we’ll guide you on how to get maximum traffic if you are a lawyer using some best SEO tips for law firms.

Customer support and branding are the two important aspects of any business. It takes a lot of effort to establish a brand and rank in customer satisfaction. In recent times, chatbots have entered the webspace to assist business interaction with the client without human intervention.

Setting up a new business isn’t a big deal, but it may become a startup mistake if you neglect certain vital points. As the world is growing, people have started to come up with new ideas and innovations. It has been seen that the new concepts are making big differences in the overall economy and the traditional ways of performing a task.

Egnoto has become the official certified Google Partner. The entire journey from a startup to earning the official Google Partner badge took about 15 months, which is the quickest time in this competitive digital world.

Content Marketing is one of the fundamental sources of keeping your business visible on search queries. Unlike traditional marketing tactics, content marketing requires a definite set of audiences with an attraction towards a particular niche.

IoT security threats are a major challenge in the technology-driven industry. One of the biggest security threats of IoT is data loss. The technology was built to ease out the functioning or process of an organization, though relying blindly upon that isn’t easy at all.

Traditional marketing and digital marketing can be done for two types of industries; B2B and B2C. Before dive into digital marketing for both types of businesses, it is important to understand – what are B2B and B2C?