In 2024, a small bakery in Texas saw a 300% increase in sales. Surprising, isn’t it? It is just by leveraging local SEO and Instagram marketing. However, 70% of small businesses struggle to compete online due to poor digital marketing strategies. If you are also struggling to grow your small business online, 2025 has brought some new challenges, trends, and a lot of digital marketing strategies to scale effectively.
Moreover, the website is no longer enough to market a business online. That’s why small businesses are looking for different marketing strategies to help them scale effectively in 2025. Many technologies have a huge impact on small business marketing. They have created space in almost every digital marketing tool. We are going to discuss everything here.
So, gear up to know key marketing strategies to use in 2025 for your business growth.
Effective Digital Marketing Strategies for Small Businesses
You can enhance your online presence effectively this year and drive growth. Below are ten types of small businesses. We have shared two effective marketing strategies for each. Although, you can use many other marketing strategies as well based on your needs. We kept the strategies limited to keep confusion at bay.
1. Local Coffee Shop
Many people run local coffee shops in their areas. However, they often fail to market their shop and attract customers. Here are two digital marketing strategies you can use to get more customers and grow your small business.
- Social Media Engagement:
Around 64% of the population of the world uses social media. If you use social media platforms like Instagram and Facebook to showcase daily specials and customer reviews, it can help to attract customers to your shop. You can also share behind-the-scenes content because people generally find engaging visuals and stories attractive. - Loyalty programs Via Mobile Apps:
You can implement a mobile-based loyalty program to appreciate repeat customers. This way, you can engage your customers better and encourage them to return and share their experiences online. You can also utilize voice-activated devices because Forbes notes that voice and visual search optimization are among the top digital marketing strategies for many businesses in 2025.
2. Boutique Fitness Studio
If you run a boutique fitness studio, it’s essential to combine traditional marketing with digital strategies to grow in 2025. Try these two strategies that extend beyond the physical space.
- Virtual Classes and Online Content:
Offer virtual classes to people and allow clients to participate from anywhere. When you broaden your studio’s reach, it taps into the growing trends of home fitness. These days, people love convenience more. If you offer them what they love, it automatically increases the traffic. - Email Marketing Campaigns:
Email marketing delivers one of the highest returns on investment for small businesses, with an average ROI of $42 for every $1 spent (financial post). Moreover, around 80% of small businesses rely on email campaigns to retain customers. You can also use this strategy and send personalized workout plans. Keep them engaged and informed through regular emails.
3. Handmade Crafts Store
It is a retail business that specializes in selling unique and handcrafted items. Whether you sell jewelry, home decor, artwork, or clothes, digital marketing strategies are a must. This is because of the growing competition in this field. You can stay competitive by following the below ways.
- E-commerce Integration:
First of all, set up an online store using platforms like Shopify and Etsy. Online presence will help you reach potential customers beyond the local area. You can reach people from different cities so they discover and purchase your products. - Content Marketing:
You must be wondering, is blog writing still worthwhile for increasing visibility online? The answer is yes. 72% of marketers believe content marketing increases engagement. You can write blogs providing information about crafts, DIY ideas, and inspiration behind your products.
4. Your Independent Bookstore
An independent store is a locally owned store where you can sell books and other reading materials. Whether you sell fictional, rom-com, mysterious, or other genre books, you can market your business online effectively by following the steps below.
- Community Building on Social Media:
You can use social media channels like Facebook, Instagram, and Twitter to connect with your local community. Share book recommendations on these platforms. You can also engage with customers through polls and contests. It often helps create loyal followers, which helps to grow your startup. - Google My Business and SEO:
Creating a Google My Business account is a must for local businesses. When people search for “bookstore near me,” your store can be shown. Creating this account makes it easier for locals to find your store. But add information like hours, address, and contact details carefully. Do not forget to use SEO to optimize your website for local search terms.
5. Organic Food Delivery Service
Nowadays, the demand for healthy and sustainable food options is increasing exponentially. The global food market is expected to surpass $320 billion because of a huge demand for online food delivery services. If you also run this type of small business and want to compete, follow the digital marketing strategies mentioned below.
- Influencer Partnerships:
You can use food influencer marketing to grow your online food delivery business. Collaborate with macro and micro-influencers based on your budget. However, ensure you do not collaborate with all influencers; only choose niche-specific influencers. In 2023, many organic brands saw a 20% increase in sales after working with food influencers and bloggers. Nowadays, you can also collaborate with AI influencers. - Pay-per-click advertising:
Pay-per-click (PPC) advertising is another effective digital marketing strategy. You can use it to promote your organic food delivery service. With platforms like Google Ads and Social Media, you can actively target people who are searching for organic food. Bid on relevant keywords like “fresh organic food delivery.”
6. Pet Grooming Business
When you run a pet grooming business, you need to show people how you actually groom the animals. It helps to attract potential customers to your website. It happens because of the trust we have after seeing the actual process. However, a good digital marketing strategy is also crucial. Here are two for you to grow in 2025.
- Video Content Creation:
People like to watch videos more than reading, as they help them grasp information quickly. To engage pet owners, share grooming tips in videos and showcase transformations on platforms like TikTok and Instagram reels. You can also use YouTube shorts for better engagement. - Online Booking System:
There should be an easy online booking system to streamline appointments and improve customer experience. It will make scheduling hassle-free for pet owners. Your customers will not have to wait. There are many AI-driven software that can help you streamline booking. This way, you can save money, which is important to scale up a small business.
7. Home Cleaning Services
Running a professional cleaning business requires you to manage various things. You have to offer everything from basic housekeeping to deep cleaning to run this business. It helps people to maintain cleanliness. But there are many players in the market running the same business, how will you stand out in 2025? Here are two ways to help your business.
- Local SEO:
Most people search for cleaning services online. So, you should first optimize your Google My Business profile and use location-based long-tail keywords. It helps to appear the business in local search results. You can use many AI tools to find local keywords and save time and money. - Customer Testimonials:
Although customer testimonials have been around for a long time, they are still helpful for businesses. People trust customers who have used the services already. So, share positive reviews on social media, your website, and your Google My Business profile. You can also leverage the power of User-generated content to improve credibility.
8. Personal Training
Personal training helps individuals achieve their goals while sitting at home. Over time, the interest in this type of business has increased. If you also target such people through your business, scale it up with the effective digital marketing strategies below.
- Virtual Training Sessions:
You do not need to travel to provide personal training. You can reach millions of people by using online platforms like Zoom, YouTube, or fitness apps. It helps you attract busy clients who prefer working out at home. Live-streamed or pre-recorded workout sessions can help you grab many opportunities in the market. - Fitness Challenges on Social Media:
Apart from collaborating with influencers, you can engage your audience by creating fitness challenges on Instagram, TikTok, and Facebook. Create catchy titles that encourage people to open the video. This way, you can build a loyal fitness community and retain customers for a long time, which is crucial to running a small business.
9. Art Gallery
If you are interested in Art and want to make it a career, running an Art Gallery can be the best option. You can sell your artwork and hire other artists to create amazing paintings and sculptures. With digital marketing, you can attract art lovers all over the world. Here are ways that can help you.
- Virtual Tours:
Offer immersive 3D virtual tours using platforms like Matterport or YouTube to let visitors explore your gallery from anywhere in the world. Many people can’t visit the art gallery in person, so virtual tours greatly benefit them. These tours use augmented reality, AI, and VR technologies. - Email Newsletters:
It’s crucial to keep the audience updated about the new artwork. You can do it effectively with newsletters. Send exclusive updates on news exhibits. Talk about artist features and upcoming events to keep people interested in your services. This will help you build strong connections with art lovers.
10. Local Bakery
The demand for local and organic baked goods has increased by 15% in the last five years (Statista). By choosing a digital marketing strategy wisely, you can take this business to the next level. Use the below curated digital marketing methods to grow in 2025 and beyond.
- Instagram Marketing:
Instagram is the best platform for showcasing what you do. You can attract customers by posting high-quality images, baking videos, and engaging stories. Collaborate with niche-specific influencers to quickly reach your target audience. Use reels to showcase fresh bakes or customer reviews. - Online Ordering System:
Offer a simple, mobile-friendly ordering system to your customers. You might think this is related to business functions, but it is also linked to marketing. Because when people see complexities in ordering, they switch to other simpler options. Moreover, you can integrate with apps like Square, Toast, or Shopify to allow pre-orders.
Technologies Used for Better Digital Marketing in 2025
In 2025, digital marketing relies heavily on AI and emotional analytics. All the strategies we have discussed above can be implemented effectively using AI tools. This technology personalizes marketing by analyzing vast data. It improves targeting and helps you find an audience that not only shows interest but also purchases your products and services.
With exact targeting and automation, you can cut a lot of money you would otherwise have to spend on hiring experts. When tools take care of most business processes and marketing campaigns, you can focus on creating better marketing campaigns.
Before You Leave
Digital marketing is evolving exponentially, and small businesses need to adapt to it for growth. Whether it is social media engagement, email marketing, Google My Business, or local SEO, the right strategy can boost your visibility and sales as well. Do not forget to leverage the power of AI and the latest technologies that expedite the marketing process.
However, it’s crucial to thoroughly analyze your business before implementing any strategy. What works for one business may not necessarily work for another, so take the time to choose the strategy that aligns best with your unique goals and needs.
