The most popular method replacing online text-based searches these days is voice search trends. Some companies have even launched voice-enabled devices to cater to this audience. But what is ‘voice search,’ how does it work, and how can you use it to optimize your digital marketing efforts? Let’s get into the nitty-gritty.
What Is Voice Search?
It is a technology that allows users to search online without typing any text. You can find answers to any questions, make a request, and search for products and services using your voice as a command. These are built-in smartphones, cars, speakers, etc.
How Voice Search Works?
By incorporating natural language processing (NLP) and cutting-edge speech recognition technology, the voice assistant can seamlessly respond to your every command and question. This helps the AI understand your query better and provide more accurate results.
Experience the convenience and efficiency of this advanced technology today by reaching out to a reputed digital marketing service agency.
Voice-Enabled Devices
Some voice-enabled devices are as follows:
- Smart speakers like Amazon Echo, Google Home, and Apple HomePod Mini.
- Smart Wi-Fi thermostat.
- Smart door locks are compatible with Alexa, Siri, Homekit, & Google Assistant.
- Smart appliances like smart TVs, microwaves, refrigerators, & vacuum cleaners.
- Voice activation gadgets like wearable fitness trackers, earbuds, coffee makers, & light switches.
Voice Search User Behavior
Multi-tasking Activities
Most users engage with voice searchers while multitasking. For instance, some people like looking for recipe instructions while cooking, others like knowing distance and path while driving, and some like getting instructions when exercising.
Voice search allows the user to get answers without interrupting their activity.
Personalized Experience Delivery
The user interacts with the system naturally, which gives them a personalized experience. Based on history, past preferences, and dislikes, voice search can optimize queries, providing accurate answers tailored to specific individuals.
Casual Conversation
Using voice search, you can interact with the system in a conversational tone. It is similar to having a conversation with another human.
Local Search Intent
Voice searches are commonly used for local queries like a store or a restaurant near me. Users often look for information that is relevant to their nearby location.
Voice Search Statistics
Here are some fascinating global voice search stats that will knock your socks off.
- There are 17 billion connected IoT devices throughout the world as of 2024.
- Total number of voice search users is reported to be approx. 125 million in 2024.
- Almost 40% of voice search results come from featured snippets.
- There are more than 1 billion voice searches every month.
- Around 20% of voice searches begin with keywords like ‘how,’ ‘what,’ ‘easy,’ ‘best,’ etc.
- The average vocal search query is 28 to 30 words long.
- Almost 22% of searches are local intent.
- ~27% of the global population uses voice search on their smartphones.
What Are Voice Search Trends?
- Voice is mostly used for local searches to find the nearest business, restaurant, store, or service.
- Smart speakers are driving voice search optimization.
- Mobile devices such as smartphones and speakers are among the top platforms for voice search.
- People generally use their voices for efficiency.
- Voice-enabled devices and chatbots are expected to continue to increase.
- Voice search is an essential part of conversational AI. When more and more applications integrate with natural language, voice interactions will rise further.
Tips To Integrate Voice Search Optimization In Your Website
Conversational Tone Of Content
While designing content for websites, guest posts, or blogs, I prefer using natural, conversational words. These are sentences and tones that people generally use when talking. This will help users find the content easily. But how can you do it?
Tip: Include questions and longer phrases to optimize your voice search content.
Focus Local
Your webpage and its content must be locally SEO optimized. They must also include accurate and concise business information. For this, include local keywords that people will likely use when searching for information. This will increase your local visibility.
Tip: Since the majority of voice searches are local, ensure strong local SEO by listing your company on Google My Business and Bing Places. Also, ensure all data, such as contact information, website URL, physical address, etc., are up-to-date.
Include FAQs
When users ask questions or want to find a product or service, they will likely inquire before buying or going to a place. Hence, if you are selling goods and services, it is important to have a FAQ page on your website where you answer all the general queries asked by the user.
Design your content to answer the user’s query directly. When optimizing for voice assistants, know that they pull out concise and well-structured information.
Tip: In your content, include words such as ‘how,’ ‘what,’ ‘near me,’ ‘best,’ ‘easy,’ etc.
Use Featured Snippets & Scheme Markup/ Structured Data
Featured Snippets
It is a short, unpaid, organic listing at the top of search results. They show a short description below the page link. It can be in the form of text, lists, tables, videos, and images. You can create an engaging featured snippet with 40 to 50 words (~300 characters) and include long-tail keywords.
Scheme Markup | Structured Data
Use structured data like ‘Schema.org’ to improve the way search engines understand your website’s content. This will help your website rank better in search results and voice searches. A digital marketing firm might be able to help you with the SEO technicalities.
Mobile Friendly
Two important things while designing and developing your website are responsiveness and mobile–friendliness. A seamless mobile experience is crucial for users as most voice searches are performed on smartphones.
Tip: Optimize your website’s font, layout, and easy navigation. Make sure it loads quickly within ~0.5 to 1.5 seconds.
Long-Tail Keywords
Voice searches often involve long phrases. When optimizing for voice assistants, conduct research about your business ‘voice search user behavior,’ derive phrases from it, and include them in your content and SEO strategies. Most people using voice searches are looking for a specific answer. You can use these keywords in the title, meta description, and featured snippet.
Tip: Avoid ‘keyword stuffing’ in your content.
Local Content
Craft your content, considering the local searches and queries related to it. Request your customers to leave reviews on Google My Business, Yelp, Bing Places, your website, and your social media handles. Positive reviews will improve your overall performance and customer acquisition. Get fresh and original content crafted specifically for your website from us.
Voice Search On Website
Optimizing for voice assistants will be a good move for you. It will help search engines rank you better. You can hire a digital marketing agency to make your website responsive and mobile-friendly and to optimize it for voice search.
Want To Know What Are Some Voice Search Best Practices? Keep Reading.
- Businesses must optimize their content for voice searches to capture untapped traffic and leads.
- Make sure you track voice search metrics by measuring search queries, click-through rates via voice results, and your website ranking.
- Adjust your business’s digital marketing strategies based on key performance indicators (KPIs).
- Keep your website fast & optimized for smartphones.
- Try to capture the featured snippet. Think of it as a pitch or breadcrumb towards the user.
- Understand voice search behavior related to your business. Implement long tail words and questions in your content.
Unlock The Power Of Voice Search With Egnoto
It has been clear that the voice search market will widen in the coming days. Hence, it is best to set sail for your boat early on to make the maximum out of it. Call us now at (336)-738-0537 to integrate your business with voice search and other digital marketing related queries.
Remember that you must apply tips and techniques that are quintessential to your industry and business type. At any point, you can get help from a professional digital marketing firm.
