Embracing AI for content creation provides improved results. Around 80% of businesses have noticed improved content quality with AI tools. However, it also sets high standards for creators, as everyone will strive to stand out in this AI-driven landscape.
Now, you are competing not only with your peers but also with AI. You must use this technology to your advantage or stay behind your competitors.
So, how do you leverage AI for better content creation and win the content marketing race? It’s not as difficult as it may seem. With the right knowledge, creativity, and tools, you can leverage the power of AI to create compelling content.
We have researched and compiled crucial information so that you can use AI to be a better content creator. In this blog, you will learn effective yet easy ways to use AI, best practices to use it, and the future of content creation with AI.
Types of Content You Can Create Using AI?
AI tools are large language models (LLM) created with Machine Learning and Deep Learning technologies. This means they generate content based on user prompts.
The better prompts you write, the better results you get.
AI tools are trained with natural language processing (NLP) technology for ease of use. Writing prompts generate any type of content, such as text, image, audio, or video. Social media platforms, LinkedIn, YouTube, search engines, and even offline marketing platforms are using AI content to keep up with the era’s pace.
Six out of 10 leaders find AI impactful for bringing financial results(Statista). Do you also want to elevate your marketing skills and get results? Scroll down to learn the types of content you can generate with Artificial Intelligence.
Text-Based Content:
Who will read your content when AI tools like ChatGPT know everything?
Many say AI text is generated dynamically, not directly copying specific content. However, it is still called copy, directly or indirectly. So, you should only use text-based AI tools like ChatGPT and Gemini for research.
Humans like to read content written by other humans, not by robots. So, you can quickly grab readers’ attention by adding a human touch to the AI-generated content. If your content provides value to the readers, it will rank and perform well, regardless of the tools you used to create it.
Many writers struggle with the question-“Is using AI-generated content for SEO plagiarism?”
Well, it could be if you are not creatively adding your thoughts and copying the content directly.
Examples: Articles, blog posts, PR, Social media posts, Web content, Whitepapers, and more
Tools: ChatGPT, Gemini, Copy.AI, Jasper, Notion, Anyword
Best Practices to Generate Text-based Content Using AI:
- Use Text-based AI tools for research, sentence improvement, and quick information. NOT for copying.
- Use it to generate ideas and edit and refine your content.
Image-Based Content:
AI art is accelerating to the next level, and creative minds have started using it for AI memes and many other types of images. AI images are creating buzz everywhere, from election campaigns to social media content for different industries.
An average of 34 million images have been created daily, since the launch of DALLE-2. And, with the help of the Adobe Photoshop suite Firefly, people have made 1 billion images in just three months (Journal.everypixel).
Moreover, with 16 million users, Midjourney (Photutorial) has been in the mainstream for creating AI-generated images. With AI, creativity has no boundation, as long as you can write prompts and edit images effectively.
Examples: Marketing, social media, advertising, art, design, and more
Tools: DALLE-2, Adobe Firefly, Canva, Stable Diffusion
Best Practices to Generate Image-Based Content Using AI:
- Be clear about your objective
- Use multiple prompts and iterations together
- Follow ethics and avoid misleading creation of images
Video-Based Content:
Text-to-video generator tools have transformed the video creation process. With AI, it has become easy, quick, and more creative. Even finding the difference between real and AI-generated videos has become difficult. This revolution has made online shopping and marketing content more immersive.
Nowadays, the internet is flooded with AI videos, leading to 80% of traffic.
Check out the YouTube video below to discover the current potential of Artificial Intelligence with Sora AI by OpenAI.
OpenAI Shocks the AI Video World – Sora Changes Everything
Examples: Trimming, adding effects, editing videos, and more
Tools: Simplified, Sora, Invideo.io, Synthesia, Veed.io, Runway
Best Practices to Generate Video-Based Content Using AI:
- Experiment with different prompts for creative results
- Create videos considering your target audience
- Select the right AI video tool as per your needs
Audio-Based Content:
You can transcribe your audio with the help of AI. Podcasts, audiobooks, and even news reports are delivered with the help of AI models. AI text-to-speech generators have removed language barriers and fastened the audio generation process.
You can instruct AI models by writing or speaking the script you want them to generate as audio. The AI voice generator market is anticipated to grow by around 6 billion in 2033 (Market.us). Use text-to-speech tools with effective research to distinguish your marketing campaigns from competitors.
Examples: Audio enhancement, text-to-speech, speech synthesis, music composition, and more
Tools: Murf AI, Otter, Rev, Temi, Sonix
Best Practices to Generate Audio-Based Content Using AI:
- Write a clear and detailed script.
- Listen carefully to make important tweaks.
- Select any tone, professional, conversational, casual, or other.
How to Elevate Your Content Creation Process with AI?
OR
From Ordinary to Extraordinary: Enhancing Your Content Creation with AI?
You have learned about the types of content you can create with AI. Now, we are presenting easy and effective ways to stand out in your marketing campaigns by elevating content creation with AI models.
So, leave aside the debate of “ Should I use AI-generated content or not?” and leverage it carefully for quick and effective results.
Deep dive into the below ways to enhance your content creation with AI.
Leverage Top AI Tools:
According to Forbes research, the AI market will reach around $1810 billion in 2030. Social media platforms like Instagram, X, Facebook, LinkedIn, YouTube, and others are already flooded with AI-generated content. How will you make your marketing copies stand out from the crowd?
Go for top AI tools that people have used to generate effective content. This is a tried-and-tested way to be ahead of the curve. Moreover, top AI tools offer various features, tools, and components that simplify content creation.
Enhance Personalization:
With AI tools, you can personalize content according to your target audience. Crafting personalized emails, audio, and images becomes possible since AI tools store customer data like names, locations, interests, preferences, and contact details. Tailor the content resonating with each customer’s taste for more leads.
90% of businesses believe that personalization contributes to generating a significant percentage of revenue (ThinkwithGoogle). By leveraging personalization, you can also offer pleasant experiences to your customers and enhance your profit.
Streamline Workflow:
AI helps generate content and streamlines the content creation process effectively. Assign repetitive, mundane, routine tasks to AI tools so that you have time to focus on developing better marketing strategies and creativity. You can focus on increasing the number of customers while AI takes care of your routine tasks.
Moreover, AI models are built on large datasets, so they are smart enough to handle routine tasks with a few human instructions. When you are clear about why you want to use the tool, you choose the right tool and give the right prompt, leading to the desired results.
Leverage Data-driven Insights:
AI tools provide data analytics insights about a business that help to make better decisions. Understand your business goals, check the predictive analytics data provided by the AI tools, and now check where your business lags and how to meet future demand before your competitors.
With the help of dashboards, visualize data and understand patterns. This will help you understand what can happen in your industry in the future and how to deal with it. Leveraging data-driven insights will be the biggest advantage if you want to stay ahead of the trends.
Foster Creativity:
You have read in the previous section how AI affects different types of content creation processes. If you merely use AI to generate content without your creativity, the content will sound robotic, and no one wants to read content written by robots. So, foster creativity, whether it is about generating text, image, audio, or video content.
You can stand out from the crowd created by AI with the essence of your creativity. Follow three steps in the following sequence: Experiment, experience, and improve. Large language models and AI tools are trained on existing data, so you can stand out by creating data that doesn’t exist yet.
Invest in Training:
Ask yourself, “Is AI training necessary for your business?” if yes, then invest in training. This is because, often, some businesses don’t need to train teams as they only use basic AI tools for everyday tasks. First of all, identify training needs. For this, survey the office to get feedback from employees and teams about introducing AI tools in the existing process.
Encourage hands-on practice so employees feel confident before using AI tools for business processes and marketing. Since AI constantly evolves and new tools are coming, encouraging continuous learning will be the best way to keep employees familiar with AI.
Continuous Development:
Staying updated with the latest advancements in Artificial Intelligence and its tools will keep you up to speed and one step ahead of your competitors. Regularly update your work with the latest advancements and keep the content quality current. Be ready to experiment with new AI tools at a particular time interval.
It will ensure that your content aligns with current industry standards. When using AI tools, don’t stick to obsolete methods; experiment with them. AI models are trained with vast data, so their potential is immense. Continuous experiments with AI tools can take your content creation talent to the next level.
The Content Creation in The Next Five Years from 2024
Personalized content has become a key trend in 2024. Businesses and marketers have access to customer data such as preferences, interests, names, contact information, and locations that accelerate personalized content. However, user-generated content will gain more traction and stand out because AI content is everywhere.
In the USA, an average of 4.7 million businesses start every year. This is a huge number, making space for creative marketers. Therefore, high-quality content created with the help of AI will lead to fierce competition among content creators and set high standards to match.
Audiences will value authentic content more than ever in the next five years. The internet is bombarded with suspicious content because of apps like Deepfake and the latest version of ChatGPT that generate human-written content.
So, people may stop showing interest and trust in business websites’ content, leading them to trust content written by individuals on LinkedIn and other social media platforms. Since everyone is trying to be a creator, only genuine and micro-niche creators will have more followers in the future.
Final Insights
AI can think, learn, and grow, but! It has limitations because of the fixed data that AI is trained with. It can’t beat the human mind and creativity. So, instead of getting afraid of AI, utilize it to create high-quality content by adding the essence of your thoughts. Use AI for research, idea generation, and streamlining workflows. Don’t copy text, as no one wants to read AI-generated content. Sime with other forms of content include images, audio, and videos. Experiment with AI tools and your ideas to find the best solution for your business objectives. AI models offer a huge potential to generate any type of content. If you have the talent to extract that information and come up with impressive creations, the future of marketing is yours.
Frequently Asked Questions
- Can Google accept AI content?
Yes, Google accepts AI-generated content, provided it should offer value to readers. As long as readers like your content, Google can’t ignore it. - Is AI content copyrighted?
AI content is not copyrighted because trained data generates the content, not humans. - Can I monetize AI-generated content on YouTube?
Yes, you can monetize the AI-generated. However, your videos should comply with YouTube monetization policies. - How can I use AI as a content writer?
As a content writer, you should use AI for research, better sentence formation, adding variety to the content, and automating repetitive tasks like editing, proofreading, and creating outlines of the blogs and other type of content. - What is the best free AI detector for ChatGPT?
Scribrr, Originality. AI, Writer, Copyleaks AI content detector, and many others are popular options for detecting AI-generated content. - Will AI replace content writers?
AI can’t replace all content writers. It can replace only those who don’t adapt and innovate with the changes and provide high-quality content with the human touch. So, as a writer, you should not rely on AI completely; use your thoughts, experiment, and deliver high-quality content. - What is the best free AI image generator?
Dall-E 3 is one of the best AI generators. However, the best tool depends on the type of content you want to generate and your familiarity with technology. So, the best is what aligns with your requirements.
