“Your brand is what people say about you when you’re not in the room.”– Jeff Bezos.
Branding in the age of Instagram and Twitter is quite different. It’s not like putting hoardings on the roadsides, distributing pamphlets, and advertising in newspapers and magazines. Nowadays, brands can express personality, set values, and be ingrained in people’s minds like humans.
Social media is the best platform for creating a personality for your business. If you build a strong presence on social media, you can stand out from the noise. However, building a presence in each customer’s mind takes time, as you have to follow some steps.
Every social platform, whether Facebook, LinkedIn, Instagram, Twitter, or YouTube, has its own demographics, methodologies, audience, and content type. If you understand them, building powerful brand recognition becomes easy. But still, there are various things you need to consider to build a strong brand; this blog talks about them.
Learn the best ways to build an influential brand image and much more in this write-up.
What Is a Strong Brand Presence?
To understand a brand presence on social media, you need to learn what exactly it is. Ok, for this, we will ask you a question.
What comes to your mind when you think of the shoe brand? Think and then scroll down.
Whichever brand comes to your mind is because of the image the company or brand created over time among the masses. Another try.
What comes to your mind when you think of a cold drink? Did you say Coca-Cola?
These brands have created strong brand images ingrained in people’s minds. So, a strong brand image is all about consistent and recognizable company expressions.
If your brand is popular on social media or most people on social platforms are aware of your brand, it indicates you have a strong brand image on social media.
Why Build a Strong Brand Presence on Social Media?
Do you know WeChat (Popular in China) has surpassed Google as the strongest brand in the world in 2024? (Statista). What makes it so popular that it surpassed the tech giant? Quality services and brand image are crucial for traffic and leads that the brand focuses on.
But why does a brand presence matter so much? Let’s find out.
- You can easily track your competitors on social media. The best ways to determine their popularity are comments and post reach, which helps you adjust market strategies effectively.
- Nowadays, your online reputation can be a make-or-break factor because billions of people are active on social media. Just one viral comment can boost or ruin your image.
- Social media is an easy way to showcase your services and products. When your products appear in audiences’ daily feeds, they remember them subconsciously. This establishes authority and trust that attracts potential customers to your business.
- Building a great customer base is also easy on social platforms. If you have a large following, you can reach billions of people with just one post. This increases visibility, which is crucial for consistent brand recognition.
- Social media is cost-effective, as you can reach a wide audience with little investment in content marketing. There is no need for large investments in TV and Print media.
- You can directly talk to your customers and get their views, likes, and shares. Comments are also effective ways to connect quickly with your audience. Check out the below image.
7 Points to Build a Strong Brand Presence on Social Media?
You can also build a strong brand presence on social media by following these easy yet effective ways. Learn about them in the space below.
- Create a Thoughtful Content Strategy:
Don’t start posting directly on social media first; optimize your presence, outline your goals, and target your audience. It will help you create posts that perform very well on the platform. With the help of some tools, you can analyze what to post and what not on which platform. For example, on Twitter, post something related to news that resonates with your business, and on Instagram, use exquisite images with concise content. Similarly, YouTube is for videos, so post high-quality content with engaging titles and hooks.
- Engage with Audiences:
Often, businesses post on social media and never look back at it. Checking comments, likes, shares, and views helps understand whether people engage with the post. Reply to comments and carry on the conversation. It is the best way to have genuine interaction as it is transparent. Everyone can see how you replied and how the person replied to your post. However, engagement rates differ on platforms. So, be observant and set practical goals for achieving engagement.
The average engagement rate for brand posts on Facebook in 2023.
- Be Consistent Across Channels:
To create an influential brand presence on social media, you need to be consistent. Consistency can vary for different brands, and you can decide how frequently you want to post on social channels. Maintain a unified brand voice and visual identity across all social media channels. Consistency is crucial to establishing your brand’s image in people’s minds. It gives your brand a push to become popular every day. Leverage technology to save your time and put that into creating engaging posts by scheduling them.
- Address Issues on Social Media Itself:
If someone comments on your social media posts, don’t reply to them in DM; respond to them in the same public comment. This will let people know you care about your customers and promptly address their issues. It will demonstrate transparency and commitment to customer satisfaction. Building trust with your followers leads to more traffic on the site, and addressing existing customer concerns sets the best example that you are a reliable brand.
- Leverage Storytelling:
Your every post can be a stand-alone story and be more engaging because people naturally connect with stories more quickly. Craft videos and images for the post telling a story. Stories reach more people and create an emotional connection with the brand. And when you are emotionally connected with something, detachment is difficult.
This type of post boosts engagement and drives more conversions because people start considering the brand as a human being. Ensure you tailor narratives keeping the platform algorithms, but do not change the brand’s core story. There should be one main story that always remains the same. Around this main story, you can create various narratives and reach a large audience.
- Use Social Proofs:
Showcase testimonials and positive customer feedback on your site and social media handles. This is proof that people like your products and are satisfied with them. Collaborate with influencers for user-generated content. Also, ask customers to make a video while unboxing products and post it on their social platforms. You can also use UGC and post the content on your social media handle. 83% of consumers trust UGC more than the brand’s posts; it influences their set image of the brand.
- Analyze Your Content Performance:
This is the last but most important point in maintaining consistency in brand presence on social media. Regularly review analytics to understand which type of content resonates most with your audience, which posts provide the most engagement and reach, and how many new followers your channels gained. Overall, you can analyze how effectively brand presence is boosted at a particular time and what led to the positive results. With analytics and data-driven insights, you can also discover what is not working and where improvement is required.
Final Thought
So, building a brand image is an ongoing process. You have to keep working on it so people recognize your brand without effort. Whenever they want to buy something, they unconsciously open your website. It may sound difficult, but it’s not—not more than earlier, when brands had to put in a lot of money and effort to create a good brand image. Today, social media makes it easy for most businesses to be a recognizable brand.
However, you must work on some areas and analyze them before creating your first post. Seven points mentioned in the blog will help you create an effective brand presence in the long run. Plan your post, leverage the power of storytelling, be consistent in postings, use social proofs, analyze content performance, engage with your audience, and reply to their comments, even if you have become a big brand.
Good luck with the success of your business through the world of social media!
