Digital Marketing

AI and Machine Learning in Digital Marketing
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Once a part of science fiction, it is now a reality. Yes, we are talking about Artificial Intelligence, AIs. As the day passes, they become a part of our life. Businesses and big international corporations have noticed it, too. It has already caused a lot of stir & controversy in the market. European Union went ahead and passed continue reading

The Role of AI in Shaping Content Marketing Strategies
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As artificial intelligence has come, the perception of everyone for writing content has changed. People have started thinking about how they can take benefit from artificial intelligence in every aspect.

The world of content marketing has been entirely ...

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Improving Your Analytics with GA4: A Step-by-Step Guide from Integrity
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When it comes to using Google Analytics 4, it is the latest version of Google Analytics. Nothing but a powerful tool to track and analyze your website traffic. 

If you were using Universal Analytics (GA3) by using measurement based on sessions and pageviews, then you must shift to something more flexible and pote...

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How ChatGPT is Changing the SEO Landscape: The Pros and Cons
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Hello visitors! You must be thinking, What is this ChatGPT that has taken almost everyone’s attention in very less time? All your social media accounts and your friends must have informed you about a powerful tool that can solve anything in minutes.

Let’s take a look at this power tool once!

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How to Create a Landing Page that Can Generate Leads?
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The landing pages of websites offer value to the visitors, giving a brief insight into the brand and brand’s persona and generating leads. If the landing page is designed intelligently, then it can be beneficial for the brand. Many people fail to generate leads and conversions even after having a landing page. The reason behind their failure is failing to deliver the as...

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Why You Should Integrate Visual Content Into Your Marketing Campaigns?
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Every day, you will see new marketing trends in the digital world and the evolution of digital marketing content. The content has involved so much, and the content in visual form has shown a profound effect in marketing. Even the platform that allows sharing visuals, such as YouTube, Facebook, etc., has more active users. The visual content can be shared quickly and has...

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Top 10 Essential Steps of Mobile App Marketing
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The competition in the App-market is getting insane day by day, and it has become essential to promote your application inefficiently. It would be best if you used the right promotional strategy to drive engagement for your app.

Here, we will check some vital steps which are beneficial for continue reading

Top 7 Social Media Strategies for Any B2B Business
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Today, various social media platforms are used for engaging and reaching new consumers for your B2B business. Still, many B2B businesses haven't leveraged their power. For making your business successful, you have to use social media as there are more active users there.

You can easily connect with your consumer and u...

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Top 9 Tips for Creating Content Your Audience Actually Likes
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Content marketing has always been challenging. You may be spending a lot of time and effort creating content and still not getting any results. It is only about giving prime time to creating content. You also need to promote it, and You need to work on every element of the content to make your efforts worthy in this competitive environment. The content should be created...

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Why Marketers Are Facing Challenges From Bad Content?
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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action. The primary goal of Content Marketing is to build a brand's loyalty and trust among the consumer.

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