Around 91% of businesses use video for marketing because millions of people choose videos to find answers to their queries. They scroll through social media feeds for hours as we all know the power of short-form videos; they are addictive but entertaining. So, marketers need to be there where consumers are.

By 2025, v...

2024 has been a year of rapid technological advancements. Will 2025 be the same? Consumer expectations can shift this year as well, like the previous year, and lead to digital marketing companies adapting to changes. Considering trends is crucial to be ahead of the curve because increasing businesses have led to fierce competition.

Social media is crowded because people find everything here, such as entertainment, news, education, social interaction, shopping, etc. So, can you risk not marketing your product on social media? No, right! Since this is vital to engaging an audience for conversions, following marketing trends is a wise choice.

Billi...

You can see the results of a voice search in just 4.6 seconds. This is a fast and convenient technology that is gaining traction nowadays. Millions of people search for information, clothes, directions, and entertainment, not by typing queries in search engines but by speaking to voice assistants.

Voice searches provi...

Everyone is involved in some kind of social media channel. According to the Pew Research Center, 88% of people between 18 and 29 use social media. Well, where audience hangout marketers reach there. They plan to allocate around 63% of media spending to digital channels, seeing the ROI using digital platforms.

Spending...

Until now, you have only heard about recycling materials. But did you know you can recycle your content, too? It's like reusing old content, a powerful way to get more value from what you have already created. You can maximize your existing assets by reusing old content because you will not need to write it from scratch. It doesn’t require resources and money as much as...

Google has always prioritized user experience. Search generative experience (SGE) is the result of enhancing user experience and leveraging the power of AI. With 99,000 searches per second on Google, any changes in the SERPs become crucial for marketers and businesses online. SGE is one of the biggest updates in SEO in a decade.

Sales is what every brand wants to accomplish through influencer marketing. Earlier, people used to rely on celebrities to endorse their products for increased sales. However, one day, Daniel Wellington, founder of a luxury watch brand, decided to ditch this traditional marketing method. He selected influencers on Instagram to launch a Swedish luxury watch in 2011. And ...

“Your brand is what people say about you when you’re not in the room.”- Jeff Bezos.

Branding in the age of Instagram and Twitter is quite different. It's not like putting hoardings on the roadsides, distributing pamphlets, and advertising in newspapers and magazines. Nowadays, brands can express personality, ...