Content is everywhere: videos, native ads, social media posts, landing pages, marketing emails, or blog posts. However, some content pieces perform amazingly, and people interact and share them more than others. Why do only some content perform very well, and some remain unknown to a broader audience?

Building an effe...

Suppose you have written amazing, SEO-friendly, engaging content, but your CTR is still low. What could be the reason? The reason can be slow page load, broken links, mobile usability problems, or improper metadata. These factors are all optimized in technical SEO to improve the site’s performance.

Search engines can’...

Stories live in our hearts for a lifetime. I still remember the story from my school teachers and use it to prove my point. Stories are emotional and engage with emotional beings, such as humans. With facts and statistics, you can only attract people looking for information, but with stories, you can grab the attention of all, even if they are not your potential custome...

What is this extra “E” all about? How can I ensure EEAT in my blog post? Since Google introduced this new framework, you must have struggled with many queries like these. Well, Google cares about user experience more than anything, so it comes up with the latest updates to improve the experience of its users.

And that...

SEO audit is like a health check-up of your website to perform impeccably. Just as humans can’t work effectively with improper health, a website can’t help you increase your business visibility, bring more traffic, and rank your blogs without an SEO audit.

It ensures that your website is ready to compete with competit...