“Your brand is what people say about you when you’re not in the room.”- Jeff Bezos.

Branding in the age of Instagram and Twitter is quite different. It's not like putting hoardings on the roadsides, distributing pamphlets, and advertising in newspapers and magazines. Nowadays, brands can express personality, ...

Visual content generates 650% higher engagement than text-based content. A human mind processes images 60,000 times faster than text. So, many research studies have shown that human interaction with visuals is faster and more effective than words. That’s why it is said-

“A picture is worth a thousand words.”<...

Content is everywhere: videos, native ads, social media posts, landing pages, marketing emails, or blog posts. However, some content pieces perform amazingly, and people interact and share them more than others. Why do only some content perform very well, and some remain unknown to a broader audience?

Building an effe...

Stories live in our hearts for a lifetime. I still remember the story from my school teachers and use it to prove my point. Stories are emotional and engage with emotional beings, such as humans. With facts and statistics, you can only attract people looking for information, but with stories, you can grab the attention of all, even if they are not your potential custome...

What is this extra “E” all about? How can I ensure EEAT in my blog post? Since Google introduced this new framework, you must have struggled with many queries like these. Well, Google cares about user experience more than anything, so it comes up with the latest updates to improve the experience of its users.

And that...

You can hate or love AI, but you can’t ignore it because it has become part of our lives. Can you distinguish Deepfake from the real photos? And, can you find out whether the ad is human-run or AI-generated? The line between real and AI is getting blurred every day. AI has transformed how you strategize and create content for marketing. More than 60% of marketers agree ...

Embracing AI for content creation provides improved results. Around 80% of businesses have noticed improved content quality with AI tools. However, it also sets high standards for creators, as everyone will strive to stand out in this AI-driven landscape.

Now, you are competing not only with your peers but also with A...

As artificial intelligence has come, the perception of everyone for writing content has changed. People have started thinking about how they can take benefit from artificial intelligence in every aspect.

The world of content marketing has been entirely ...

The COVID-19 pandemic has affected the whole world, and all the businesses are on halt and their digital marketing campaigns (both organic & paid) as well. All things have changed, and companies need some practical action to survive this situation. Digital marketing is used to be one of the essential components for business growth, and still, it is proving its impor...

Content Marketing is one of the fundamental sources of keeping your business visible on search queries. Unlike traditional marketing tactics, content marketing requires a definite set of audiences with an attraction towards a particular niche. Though you may have web-space to serve multiple niches, it’s always beneficial to start with one niche if you are a new business...