Voice search is backed by voice technology, but singers do not use it to make their concerts more impressive!
Consumers and businesses use voice recognition technology worldwide with the help of several voice-enabled devices. The market for voice recognition technology is expected to reach around 83 billion by 2032.
You must be thinking, “Why is there a rise in voice searches? There must be several reasons.”
You are right; voice search or speech recognition provides many benefits to users. The increasing use of speakers and voice-enabled devices is causing a significant shift in searchers’ behavior. It makes their lives easy by eliminating the need for typed searches.
Optimizing your content for voice search is crucial to stay ahead of the curve. By doing so, you can ensure your website doesn’t get lost in the digital noise and that you don’t miss out on valuable opportunities.
What Is Voice Search Optimization?
Voice search optimization is a process of checking the entire website for voice search. It checks whether your web pages appear in the SERPs when someone searches using a voice command. If you notice the website doesn’t appear in the top results, you need to change a strategy.
It might be happening because you optimized the website according to typed searches, but now people search with voice commands. You need to change your SEO strategies now. Don’t worry; we have presented easy ways to optimize your website for voice searches.
Why Is Voice Search Optimization On The Rise?
Let’s first understand why there is so much buzz about voice search in the digital marketing world. It will help you optimize the content effectively.
1. Hands-free Searching:
More than 50% of searches will be hands-typed by 2025. Whether you are in the office writing an email or at home preparing dinner, if your hands are not free, you can still search for any information or recipe. This type of convenience attracts people to shift to this technology.
2. Voice-enabled Devices:
The rise of Apple Siri, Amazon Alexa, and Google Assistant has captured the industry’s attention. Voice search technology is also widely used on phones, tablets, and desktops. Around 150 million people in the USA are expected to use voice search soon.
These devices make it so easy for users to search queries like the ones below.
“Where is the nearest Mexican restaurant near me?” “What are the best Coffee shops in Miami?” “Which is the best Hollywood movie in 2025?” and many other queries they had been searching through typing till now.
3. Increased Level of Convenience:
Imagine you are driving a car and need to know the traffic to your destination. You can search for it online without typing, and there is no need to stop driving. Voice search offers a great level of convenience. You don’t need to stop current activity to find anything online. So, convenience is one of the key factors driving the rise of voice search optimization.
4. Improves Customer Experience:
Voice search provides better and more personalized results for users. Voice recognition technology picks straightforward answers so users can quickly get solutions without struggling to find the exact answers. For example, a customer can ask for product recommendations, check their order status, find a store near them, and much more with voice search technology.
5. Predicted to Keep Growing:
According to eMarketer, more than 162 million people will use voice assistants. As more voice-enabled devices are manufactured, more people can access them, leading to a rise in voice search. Since users increasingly adopt this technology, businesses will follow and provide a better user experience.
9 Easy Ways for Fast Visibility With Voice Search Optimization
Voice search has become crucial for businesses to rank their websites at the top. But without the best ways, it looks difficult. Since all marketers are racing for the same destination, how will you reach the destination faster and more effectively?
Here is the answer. Follow the 9 methods mentioned below to rank in voice search results.
1. Evaluate Your Website Presence:
First, check your website to see whether it is ready for voice search. When someone searches a query through voice and reaches your website, they should feel satisfied. If they have a bad experience after coming to your website, Google Bot or other search engines can analyze this pattern and stop showing your website in voice search results.
Work on the below-mentioned areas of your website:
- Website Speed
- User Interface
- Mobile Optimization
- Content Structure
- Local SEO Optimization
2. Use Conversational Language:
Most voice queries are conversational, so you need to focus on how people actually talk. When they talk to devices, people use everyday language. Unlike traditional text-based searches, voice searches are long and conversational.
Use lengthy keywords in your blogs, website content, and other types of content for SEO because these keywords are generally conversational. You can write content that sounds natural when you choose simple words because, generally, people use words that are easy to understand.
Work on the below-mentioned areas for conversational writing:
- Write short sentences
- Choose simple words
- Use second-person voice
- Avoid passive voice
- Ask questions
3. Use Long-tail Keywords:
Although long-tail keywords have a low search volume, they are useful for voice searches. Since people use conversational queries when interacting with voice search-enabled devices, including them in the content becomes crucial. We understand that it is not easy to use long-tail keywords, but by doing so, you can increase the likelihood of ranking in the niche queries. As competition for ranking in voice searches is mounting daily, you can bypass it by targeting long-tail keywords.
| Short-tail keywords | Long-tail keywords |
| Digital Marketing | Best digital marketing strategies |
| Organic Skincare | Natural skincare products for sensitive skin |
| Fitness Tracker | Best fitness trackers for running |
| Home Decor | Affordable home decor ideas for small apartments |
| Travel | Top 5 budget-friendly travel destinations |
| Recipe | Easy and healthy dinner recipes |
4. Embrace Local SEO:
Why is everyone talking about focusing on local SEO? How is voice search related to local SEO? You must be struggling with these questions. People type “Best restaurants” using traditional search, but when they use voice search, they say, “Which are the best restaurants near me?”
More than 75% of smart speaker users search for local queries, so most people use voice commands for local queries. Start by optimizing your website content for local intent and ensuring your Google My Business profile is up to date. Include keywords like “Near me” and “In my area,” and use questions that start with what, why, how, and where.
5. Leverage Schema Markup:
Schema markup, also called structured data, is code that helps Google and other search engines understand your content effectively, improving your chances of ranking. The code helps search engines to display your content in a rich format.
You can check the example of speakable structured data to understand what to write in a page’s source code. Well, structured data doesn’t guarantee to rank your content, but it indirectly improves ranking.
Use schema types like
- Local business
- FAQ
- Product
- Event
It will help search engines show more accurate information with richer results, such as business hours, locations, product details, reviews, and ratings.
Video schema markup example
6. Rank on Google Featured Snippet:
Voice assistants often fetch information from featured snippets because they provide short and concise answers. If you want to rank for this result type, focus on writing clear, concise, and short answers. Use bullet points and lists, and write short paragraphs. And, be specific about the answers as people don’t like to find answers in your lengthy blogs; they want an exact answer as they finish giving voice commands.
Write well-structured answers in your content that answer directly to the queries without talking here and there. This way, you can not only appear in voice search results but also improve your website’s visibility.
There are mainly 4 types of featured snippets. You can target all as needed.
- List snippet
- Table snippet
- Paragraph snippet
- Video snippet
7. Create Structured Data Markup for FAQs:
Creating structured data markup for FAQs helps voice assistants extract direct answers from the questions. Voice searches often select answers from the FAQ section because they are short and straightforward. You can use schema type “FAQPage” in the FAQ page to make it easy for search engines to find your page whenever they need to show voice-searched results.
But before you add schema markup to your page, pick the right schema. With a little research, you can easily find popular schema markup types and use the one that best suits your needs and page.
8. Optimize Video Content:
Young and tech-savvy people like to watch videos to find answers to their questions. Optimizing your video content for voice search can expedite your business’s reach to Gen Zs, Millennials, and others. Include relevant keywords that can target common voice search queries.
Ensure the video description is rich in keywords and provides clear and concise information. Upload a transcript for videos to help voice search algorithms understand your content. Since most voice searches include the term “Near me,” you need to focus on local SEO to rank video content.
9. Monitor Content for Better Results:
Content monitoring is vital if you want to rank consistently in voice search results. Many tools are available on the market that make monitoring easy. Identify gaps in your content and reasons why it is still not ranking even after optimization for voice search.
People’s behavior is shifting rapidly, and market dynamics are changing fast. Without tracking content performance, it can be difficult to catch up with the speed of the market.
Final Thought
Whether you are a small or established business, voice search optimization will be essential to reach a wider audience. With the rise of voice-enabled devices, voice search is gaining traction worldwide. In the blog, you have read about voice search benefits, like hands-free searching, increased convenience, and improved customer satisfaction. When this technology offers many benefits, more people will start to use it. You will also need to optimize your content for voice search. Follow the 9 effective ways for voice search optimization mentioned in the blog and be ready to enhance your website visibility.
