Around 91% of businesses use video for marketing because millions of people choose videos to find answers to their queries. They scroll through social media feeds for hours as we all know the power of short-form videos; they are addictive but entertaining. So, marketers need to be there where consumers are.
By 2025, video marketing will become an indispensable part of marketing. From social media platforms to websites, videos are rapidly becoming the go-to medium for audiences. It will lead brands and their marketing teams to adapt video marketing strategies. Video marketing trends will be essential for them to stay ahead of the competition in the approaching year.
In this blog, you can explore how to effectively harness the power of video content and trends in 2025 so that coming out on top becomes achievable and manageable. Let’s begin understanding how to adapt your video content strategy for 2025 and beyond.
Some Interesting Facts About Video Marketing
Observations, research, and reports provide insights into what works, how it works, and when, helping you make big marketing decisions. So, we’d share some interesting facts about video marketing. You can make data-driven decisions, target the right audience, and create engaging content.
- Video content currently has a worldwide reach of 92.3%
- Every day, 100 million internet users watch online videos
- By 2028, mobile will account for US$193.4 billion of the total ad spending in the video advertising market.
- Ad spending on short-form videos is expected to reach 99.4 billion US dollars.
- Around 40% of respondents said short-form videos provide high ROI.
- Around 90% of marketers leverage the power of YouTube for video marketing
- More than 80% of marketers believe that video marketing drives more website traffic
- Users stay on the page with video content 3 times more than pages that don’t have video content.
- Leveraging the power of videos helps to increase CTR by as much as 300%
- YouTube is the most used platform for video content marketing.
Widely used video marketing channels as of 2023
Video Marketing Trends in 2025
If you target a high ROI in 2025, leveraging the power of video marketing trends can be immensely helpful. Trends can effectively skyrocket your engagement and conversion rates. Have a look at these trends so your company doesn’t fall behind in market dynamics and keeps up with the pace effectively.
- Podcast Clips
- User-generated videos
- Sequential stories
- Live streaming for real-time interaction
- Interactive and shoppable videos
- Personalized video content
- Personal interviews and tours
- Daily life vlogs
- Trending audio
- Behind the scenes
- TikTok style
- Super short video Ads
- Increased use of AI
- Integration of AR and VR
- Video analytics tool
The list can go up to 30 more trends. Find the trend that most suits your business goals because not all video marketing trends suit all types of businesses and marketing goals.
How to Create Video Marketing Strategies for 2025?
Video marketing is not a nice-to-have but a must-have marketing strategy in 2025 and beyond. We all know it is crucial, but how do you craft video marketing strategies that keep your company ahead of the curve? We have broken it down into the space below.
Understand the Emerging Video Trends:
- What are the key video marketing trends in 2025?
First, understand the trends in video marketing. It will help you discover whether they can suit your goals. There is a long list of trends. Go through it once and choose the most suitable trends for your video content.
- How can I stay updated with the latest trends?
You must be thinking that checking trends is fine, but where can you find these trends? Subscribe to blogs from leading marketing platforms like HubSpot, Wyzowl, and Vidooly to get insights into the latest trends. Monitor competitors’ video content to check what works for them. Additionally, experiment with different video formats.
- How will these trends help to achieve my goals?
People love fresh content. So, you can create fresh and engaging content by staying updated with the latest trends. As you know, staying competitive in the digital space is super important, and these trends help you reach a large audience faster. Besides that, trends like AI-powered videos and short-form videos can increase efficiency.
Understand Your Target Market:
- Who is my target audience for video content?
You can identify a target audience for video content by considering demographics and considering audience interests, values, hobbies, and lifestyles. Create a detailed user persona to narrow down targeting. It will help you tailor your content to specific needs.
- What are the preferences and pain points of the target audience?
Providing a solution is like aiming in the dark without understanding the audience’s pain points. So, find out your target audience’s pain points and the type of videos they enjoy. This will help you create an engaging video that addresses the audience’s problems.
- How do they consume video content?
If your audience watches videos on mobile, ensure you create mobile-friendly videos. Also, check which type of content they watch on which platforms. Do they watch educational videos on YouTube? When they are on Instagram, which kind of video do they find engaging? So, find out where they spend most of their time.
Set Clear Goals for 2025:
- What do I want to achieve with video content marketing?
Once you have checked trending video content and understood your target audience, it’s time to set clear goals for 2025. Understand your business’s weak and strong areas and determine how to improve sales.
- Are we focusing on brand awareness, lead generation, or sales conversion?
Deciding on a goal is a crucial decision. The goal you choose will heavily influence the type of video you create. If you want people to recognize your brand, create an entertaining video; if you want more leads, the video should offer value and include CTA, and if you’re going to drive sales, your video should showcase product benefits.
Choose the Trend Align with Goals:
- Which video trend will be the best for my business goal?
After setting goals, finding a video trend that best suits them becomes easy.
- Should I create a long-form video or a short-form video?
Although short-form videos provide 2.5 times more engagement than long-form videos, you can give detailed information in long-form videos. So, both have their pros and cons. How lengthy and short information you want to deliver in your videos is up to you.
Maintain a Realistic Budget:
- How to decide on a budget for video content?
It’s essential to have a clear budget for video creation so that you can allocate a budget. You will need a budget for video creation, distribution, and promotion. A good-quality camera, impeccable editing skills, and a legible and valuable script are crucial for effective video. Allocate a budget for everything to produce high-quality videos and ensure better ROI.
- How to create quality videos with a limited budget?
If you have a limited budget, focus on creating quality videos rather than quantity. Create only 4-5 videos rather than 10-15 videos monthly. The number of videos can vary depending on goals and requirements. The purpose should be to provide value to viewers because, in 2025, quality will be the most important thing to get more engagement.
- What is the best platform for video distribution?
It depends on your target audience. Where does your audience hang out online? Is it Facebook, Instagram, TikTok, YouTube, or other platforms? If you know it, you can easily adjust the content accordingly. Moreover, check out some recent studies and research to find trends in video distribution in 2025. Most Gen Z users use social media like Instagram, so if your content is for Gen Z, upload it on Instagram.
Figure Out the Story You Want to Tell:
- How to tell a story in video?
Video marketing is not only about showcasing products and services; it is more about resonating with the audience’s emotions and making strong connections with them. Once they become frequent viewers, they trust your brand and then buy your products. Create a narrative around the brand value, mission, and problems your product solves. Check TV commercials, as they have mastered telling a story in a limited amount of time.
- What can be an ideal format for storytelling?
Choose the story format that aligns with your target audience and your goals. You can choose behind-the-scenes, explainer videos, and other formats as needed. Start with short-form videos because they are short and provide high engagement. So you can assess whether it works or not.
Leverage AI Tool for Video Creation:
- How to use AI-powered video tools:
Since competition in digital marketing is mounting every day, it will also continue in the coming years. Creating, distributing, and promoting a video in traditional ways can’t help you keep up with the pace. Use AI tools for idea generation, editing, distribution, and promotion, saving time and money. Similarly, you can measure the success of your videos using AI-powered tools.
- What are the best AI tools for video creation?
There is an abundance of AI tools, and they often confuse instead of help. So, once you are ready with everything, check 4-6 AI tools and select the best fit for your video. Observe the performance of these tools carefully and compare them with the methods you have been using for video creation.
Measure and Adjust Your Strategy:
- How can I measure the performance of the video?
You can measure your video’s performance using tools like YouTube Analytics and Google Analytics. Assessing video performance prepares you for the next successful video for your audience. Use watch time, engagement rate, conversion rate, and ROI to measure your video performance.
- How to perform A/B testing for my video strategy?
With A/B Testing, you can experiment with different video elements such as video formats, CTAs, and even short-form or long-form content. It will help you compare the performance of different variations to determine what works and what doesn’t. This way, you can better optimize and assess the performance of videos.
Create Marketing Strategies for Maximum Impact with Egnoto
Creating effective marketing strategies is crucial every year, whether it is 2025 or beyond. Apart from digital marketing, a company has many tasks, so often, efficiency is divided, which impacts business growth. Egnoto is a leading digital marketing agency offering experienced SEO and digital marketers to help you grow your business.
It helps you craft tailored, data-driven marketing campaigns that resonate with your target audience. The agency leverages the latest technologies and trends, optimizes your content across multiple platforms, and refines strategies with the team’s experience and AI tools.
So, you can be ready to ensure your brand stays competitive in 2025 and beyond with Egnoto.
