Content is everywhere: videos, native ads, social media posts, landing pages, marketing emails, or blog posts. However, some content pieces perform amazingly, and people interact and share them more than others. Why do only some content perform very well, and some remain unknown to a broader audience?
Building an effective content marketing strategy that actually drives results makes a difference. In this blog, we will talk about the strategy behind successful content marketing campaigns. You can implement them to create a content marketing strategy for your business and ensure success in your industry.
What Is a Content Strategy?
Content strategy is a plan for creating content that improves visibility, drives sales, and creates loyal customers. The content strategy depends on your goal for making it. Why do you want a content marketing strategy? Do you want to increase your business visibility, sales, engagement, or others?
Why Create a Content Strategy?
Content strategy is crucial to making your brand popular and driving sales. It bridges the gap between marketing KPIs and actual results. Regular content marketing campaigns can keep your business in front of people for a long time.
Most sales today generate from engaging content and end with it. Content plays a crucial role from the point of leads generated to the point sales close.
However, only good content marketing strategies work. Focusing on quality rather than quantity is the main formula for creating effective content marketing. 83% of marketers also believe that quality content performs better than quantity.
Types of Content Marketing
Which type of content should you create for your business? There are many types of content available. Know the most famous content types to decide which is the best for your business.
- Blog Posts:
According to a survey in the USA, 21% of respondents aged between 18 and 29 read blogs (Statista). So, create blog posts incorporating product and service information and add social share buttons and links. Follow Google’s EEAT framework and optimize your blog for SEO. Likewise, include a human touch in your AI-generated content to engage with your audience.
- Podcasts:
In 2023, around 70 million people listened to podcasts on Spotify. This type of content is popular among the masses and has driven many businesses to adopt podcast marketing for their products and services. Podcasts can be an effective way of reaching your target audience in 2024.
- Social Media:
The average American citizen spends around 68 minutes daily on social media, almost 5% of their life. Creating content strategies for social media channels like Facebook, Instagram, Pinterest, X, and LinkedIn can increase your website’s traffic.
- Infographics:
Infographics play a crucial role in creating an effective content marketing strategy. You can present content in easy-to-understand graphic format. If your business is about education and finance, infographics help to present complex topics in a simplified way.
- Videos:
Video marketing is the most effective way to interact and engage with your audience, so 91% of businesses will find video valuable marketing in 2024. Select platforms wisely for video marketing, as it helps you find the targeted audience and interact with them through the right platform. This type of content has become a crucial part of the entire content marketing strategy.
- Paid Ads:
Covering all the aspects of successful content marketing ensures more people learn about your company or brand. So, pair paid ads with inbound marketing for better results. You can run paid ads on platforms like banners, social media, landing pages, and sponsored content.
Selecting the content type is a vital step in creating a successful content marketing strategy. The next section will follow the steps to craft an effective content marketing strategy.
How to Create a Content Marketing Strategy that Drives Results?
Content marketing has changed a lot since earlier. Now, you must create a content marketing strategy keeping customer experience in mind. Potential customers who see value in your content will automatically trust your services. Follow the below steps to create a perfect content marketing campaign.
- Create Audience Persona:
You need to know who you are talking to. The audience persona includes the customer’s name, address, interest, age, region, and other personal information. Based on this information, you can effectively target your potential customers.
For example, if you are selling fitness gear, your persona might be a 30-year-old woman who loves Yoga and follows wellness influencers on Instagram.
- Do Market Analysis:
Once you have created audience personas, conduct market research about your target audience, their buying patterns, interests over time, and top competitors. It will help you understand what is going on in your industry. With market analysis, you can understand what works and what does not work in content marketing. This knowledge allows you to create improved content with your unique tweaks.
- Define Your Business Objectives:
The next step is to define what you want to achieve with your content. For example, you may wish to generate more leads, increase awareness, drive website traffic, or increase conversion rate. Determining the goal helps create better content that actually drives results.
For example, if your goal is to boost lead generation, you must focus on creating content that requires email sign-ups. This will allow you to generate many leads and convert them into sales with your techniques.
- Decide on Content Type:
Not all types of content are suitable for all businesses. Knowing where your target audience hangs out lets you understand what content they like to consume. If your target customers hang out on TikTok, they love watching short-form videos. So, invest in short-form video creation.
If they like to use search engines, you can create engaging blog posts for them. In this step, focus on the target audience’s interest in the type of content and platforms.
- Create Original Content:
After the advent of AI-generated content, people have begun to starve for human-generated content. They engage with content written by humans, not by robots. So, keep your content original, unique, and engaging and offer value to your audience.
For example, suppose you are an expert in digital marketing and write a blog post about “5 tips to improve your social media engagement.” In that case, you can showcase unique content with expertise in the field.
- Select Best Channels:
Think about where to share your content. Choose a platform where your audience can be found easily. If your audience persona spends time on LinkedIn, upload professional articles here. This way, you can drive more engagement and convert more sales. You know what your audience likes to read, and when you offer them what they like, they believe in your services and products. It helps generate engagement and eventually increases conversions.
- Measure and Improve:
Measuring content’s performance helps you improve and create better content next time. Moreover, you can understand which posts and content types are performing how well on which platforms. Read analytics as they make the process of measuring performance easy. Use tools like Google Analytics, Semrush, HubSpot, and Kissmetrics.
- Repurpose the Content:
Don’t let good content go to waste. You can repurpose it in different formats. For example, if your blog post has become so popular, you can turn it into a video and post it on streaming platforms like YouTube, TikTok, Shorts, and Reels. This way, you can reach different audience segments through one piece of content. You will not have to write the content from scratch to post it on other platforms. Write once and post it anywhere.
Why Choose Egnoto for the Great Content Marketing?
We know how crucial it is to establish and maintain a strong online presence. Content is crucial for attracting more leads and creating your brand image. Many businesses face issues while creating effective content strategies and fail to increase visibility.
Egnoto is a top digital marketing agency. The company has experience identifying businesses’ pain points and establishing a strong digital presence. It has dedicated SEOs, digital marketing, and social media teams that prioritize one goal over others. Egnoto analyzes and uncovers issues in marketing strategies and provides the best solutions that actually drive leads.
Go through the company’s portfolio to make informed decisions. Here, you can see the projects we have worked on. You can quote and call us 24/7 and share your marketing issues with our experts. We will thoroughly analyze the problems and offer you the best solution.
