You build a great brand and product, yet your website is not getting the engagement you would typically expect. What could have gone wrong? Have you considered your website design might be dated? Yes, in fact, that could be the case. Over 94% of user have their first impression of a website by looking at the web design alone.
From Glitches To Great Design: Overcoming 5 Common Website Design Pitfalls
Most user believes that the website homepage & subsequent pages’ design is the “No. 1” factor when judging a business’s credibility. Some of them may even stop browsing if they find the layout to be unattractive or too complicated. Moreover, they might not recommend your website to friends & peers if it is not user-friendly. Some common mistakes in front-end web development are as follows:
Mistake #1. Cluttered Layout
Clutter on a webpage will decrease user engagement. A website with overcomplicated designs increases cognitive load. It makes it difficult for users to find information and focus on what’s important. Moreover, a lack of hierarchy may create visual confusion.
Fix: Simply and declutter web design elements from the website. You can adopt the ‘Bento – UI’ design that has mosaic like small grids to display content.
Mistake #2. Poor Navigation
Having difficulty navigating back and forth or from one page to another may confuse users, resulting in abandoning the website for another one. There is no use of fancy design if a user can’t find what they are looking for. It may lead to frustration and leaving the site. Another feature that you must keep in mind is accessibility.
Fix: Streamline your menu for an easy user experience. Ensure your label is clear and organized logically. If your target audience includes users with disabilities, ensure your website caters to them by adding color contrast, text for images, visual focus indicators, etc.
Mistake #3. Lack Of Mobile Optimization
Over 90% of users make online purchases using their smartphones. So, it is a no-brainer to create a mobile-friendly website design. Ignoring mobile optimization can cost your business a lot in the long run and lead to a poor user experience for smartphone users.
Fix: Ensure responsive design for all devices. Your website must seamlessly fit different screen sizes. Test the web pages for responsiveness on all devices and browsers to verify compatibility.
Mistake #4. Slow Loading Speed
A slow-loading website can frustrate users and increase bounce rates. That’s not a good thing, especially for smartphones. It will further lower your search engine ranking, making it hard to gain visitors. This will lead to a negative brand perception and will make it challenging to retain repeat customers.
Fix: Optimize images and reduce unnecessary plugins. Further, to ensure your website loads quickly on mobile devices, reduce redirects and too many scripts such as JS, CSS, etc. Furthermore, you can use accelerated mobile pages [AMP] and monitor your site regularly for any glitches.
Tip: Choose a fast hosting provider to ensure quick server response time and good uptime. You can use website speed testing tools like GTmetrix, Pingdom Speed test, SpeedCurve, and Google PageSpeed Insights to test your site speed regularly.
Mistake #5. Inconsistent Branding
Inconsistent branding can create confusion, dilute brand identity, and reduce credibility. Also, brand messaging may become less effective across channels. Additional costs may be required to realign all branding materials and campaigns.
Not only that, vague or hidden call to action [CTA] can reduce user interaction and negatively impact conversion rates.
Fix:
- Perform a brand audit and review all materials, logos, color schemes, fonts, and messaging across various platforms.
- Have brand guidelines, including logo use, color palettes, typos, tone of voice, and images.
- Review your branding to verify consistency across all channels [both online & offline].
Maintain a cohesive color scheme and fonts, and have a compelling CTA that stands out on the page. Make sure it’s easy to find and understand.
Some Latest Web Design Ideas For Your Website Are As Follows
| Dark Mode | Minimalism | Parallax Scrolling |
| Bold Typo | Illustration | Gradient & Glows |
| AI Artistry | Brutalism | Claymorphism |
| Kinetic Typo | Hand Drawn | 3D Web Design |
| Bento – UI | Chatbot Integration | Embedded Videos |
Remember, your website design must reflect your brand identity and messaging. So, don’t just pick a trendy design. Instead, get advice from a professional digital marketing agency to find the best fit for your business.
Say Goodbye To Website Old Design Woes With Egnoto
If you are struggling to make a mark on search engines like Google and Bing, it’s time to re-plan the design of your website and modernize it with current trends and colors. So, don’t wait! Unlock your business potential with custom web development with us!
