Web design is no longer a collection of dull text pages with little images and no interactive layouts. Now, it has become the spotlight of every business. They can reveal user behavior and interaction, which products sell, and which do not get any views. Websites have become competitive, and every second brand is trying to win over their customer and boost their revenue. So, what are your plans? Have you considered consulting a web development team for your business?
Why Do You Need A Design Website?
Gives You A Platform: Your website takes your marketing effort to the next level. You can build a network by connecting it with your accounts on various social media handles and advertisements. People can click and learn about your products and services.
First Impression: A good UI interface creates a positive first impression when a user clicks on your landing page. A well-designed site encourages engagement.
Increase Branding: Want to boost your brand image? What better place to do it than your website? Every design contributes to your brand personality and helps you to stand out from the rest. You can spread your campaigns beyond the local boundaries.
Ensures Credibility: An experienced web development team knows how to elevate your brand persona and reach a new audience. A well-formatted website gives opportunities to build confidence in customers’ willingness to purchase your products and services and showcase the value of your business.
Trust Build-Up: Web design with a professional layout builds trust in the audience, as customers often check the website and information before making a purchase. An up-to-date website will help you establish a brand image.
Boost SEO: Correct website design helps Google’s crawlers crawl through the entire website and list your page when a user searches about it. It emphasizes your SEO skills and efforts and improves your ranking.
Boost Conversion: A consistent brand message builds great customer relationships and encourages users to convert into customers or take action.
Here Are The Top 7 Web Design Trends That We Are Seeing In 2024
1. Denser & Rich Graphics
Dense and bold headlines are going to be in trend. There seems to be a departure from minimalist design and movement towards textures, patterns, and colors. Fast-loading graphics enhances overall user engagement.
High computing power can now support more design-intensive websites and allow UI/UX designers to incorporate complex graphics. For example, you may see moving text (kinetic typography) that grabs user attention and is visually attractive.
2. AI-Generated Designs
New-age generative art and AI images will take a front seat in the upcoming years. You can expect to see dynamic layouts and visuals created by AI algorithms. With AI, 3D characters will be integrated with web design to make products more interesting. AI images will help emphasize the product’s images.
3. Parallax Scrolling
Parallax creates depth by moving foreground and background items at different speeds when the user scrolls the website. It adds an element of visual interest to the web design. This idea isn’t new, but it will be seen along with modern multimedia and generative AI images.
Non-traditional scrolling, such as horizontal or diagonal scrolling, combined with suitable graphics, animation, and visual typography will enhance user experience. You can also add a call-to-action button when displaying a product.
4. Skeuomorphism
Mimicking real-world objects is going to make a comeback with generative AI images. You may find realistic shadows and textures that add depth to web design. This gives users an intuitive experience and helps them understand how to browse through the various elements, making the entire website more user-friendly.
5. Typography
Typography evolves with time. Next year, we will see a blend of classic and modern fonts, large and bold statements, and overlapped text with mixed media. Large, bright, and bold typography (teleprompter typography) will be a thing.
You may see structured typography that tells users what they should be looking at with precision. Web development teams may emphasize overwhelming text to push boundaries and incorporate loud typefaces into the layout.
6. Micro-Interaction
Small yet subtle interactions can enrich the user experience. Button, hover effects, and transitions make the website more interactive and delightful for first-time users. Micro interaction helps create meaningful and fun interactions rather than overloading animation to the point where it becomes a bad and inaccessible user experience.
It complements the effort of web development rather than overpowering it. Small interactions elevate user experience and make navigation smooth.
7. Interactive Story Telling
Storytelling has already become a popular trend. You can share your brand journey with your users. It takes the user from one point to another with a flow of information. You can also use simple animation with 2 – 3 visual graphics and kinetic text.
You can leverage the AI trend to embrace futuristic, advanced, and high-tech web designs. The web development team will use more sci-fi themes and a WebGL environment. This trend is common in fintech and startups, but soon, others will start to follow.
How Can You, As A Business, Get A Functioning Website?
DIY: Many platforms offer free website templates and services, so you may be tempted to use one. However, there is a downside. If you are not aware of web development, you may end up choosing the wrong UI/UX design or overwhelm your user with AI-generated graphics. So, a team would be a better alternative.
Hire A Web Development Team: You can hire an in-house team for web development, but they will take up a lot of resources, time, and money. This may be challenging if you are a startup.
Outsource It To A Reliable Digital Marketing Agency: Often, businesses outsource their website design to a marketing firm that designs and maintains it.
Want To Attract More Customers?
If you find your branding lost in the sea of ample templates and AI-generated graphics, reach out to an experienced marketing team. They will save you time creating a web design that aligns with your brand and help you score higher on various digital marketing parameters like creating original content, integrating on-page, off-page, and technical SEO into your website, and much more.
Start your web design journey with Egnoto today.
