Getting expected traffic from Google is not any rocket science; instead, it is just the right SEO strategy implemented smartly.
The stats say that till January 2018, there were about 1,518,207,412 websites in the World, and out of them, there is a big count for you to complete and earn enormous traffic on your website.
(Source: Millforbusiness)
If you want to elevate your website traffic, you are in the right place. Below we have gathered five phenomenal SEO Tips that will amplify your website traffic and serve you with more sales & profits.
Website SEO Audit
The supervision starts with complete website auditing from an SEO perspective, that will give you a clear vision about the on-page issues that require immediate corrections. SEO Audit the initial supervision that requires complete website research from on-page and analysis of all the pitfalls. A comprehensive SEO audit will help you acknowledge the website performance and let you omit them for improved visibility. The significant problems that may harm your website include:
- No Google Web Search Console (Google Webmaster) setup.
- Broken Links
- Deficiency of Internal Linking
- Spammy Links
- Responsive Issues
- Lack of AMP version and more.
You need to diagnose what causes you the problem and rectify those issues.
Video Marketing
Today, the digital world is more inclined towards video marketing. However, if you are still limited to content marketing, its time to upgrade your SEO reach and include video marketing in your strategy. Today, YouTube experience about 1.2 billion monthly users. Every minute nearly 400 hours of video is uploaded that makes it the second-largest social media platform across the globe.
Fact: 54% of online users consider video over other forms of content. (Source: Oberlo )
So, you should promote your business online through video marketing that will help you enlarge your business scope as well as increase your sales.
Content Optimization
High-quality relevant content attracts readers and encourages them to invest in your product or service. Optimization, on the other hand, has very little to do with readers and instead is meant for the machines, or search engine robots, that use your text to improve your SEO ranking. Content that isn’t optimized might go unnoticed by a search engine, and therefore unread by the masses.
The process of content optimization makes sure the content should be written in a way that it can reach the maximum possible target audience. Content optimization should include making sure associated key terms are present, adding meta and title tags, relevant links & business niche information. You should also optimize content headlines for high CTRs and images for better user engagement.
During, content optimization process, you will find that some of your website pages are either lacking the relevant content or have no content. So, you should identify those pages and start working to make them content-rich by following webmaster guidelines.
It’s also important to target new pages that can help you enhance your online business as well as visibility on SERP (Search Engine Result Pages). Important points that you need to consider during content optimization includes:
- Proper use of Headings
- Proper Interlinking with relevant pages
- SEO Optimized content
- No Plagiarism error
- User targetted content instead of Search Engine Oriented content
- Easy sharing options
Online Reviews
If you are underestimating the potential of online reviews, you are making a big mistake. Google Reviews are one of the excellent tools that directly impact your sales and website traffic. Google always showcase the customer/user reviews for every brand keyword. Negative reviews will degrade the customer trust on your website, causing a downfall to your traffic. Its recommended to take every review seriously and respond to them accordingly. This tactic will help you build customer trust and enhance user flow to your website.
Spy Your Competitors
Now comes the major task to dissect your competitor and find their opportunities that can benefit your business too. Competitor analysis is the best practice to list out the quality links which you can create for your business and boost its authority. If your website pages are not getting better ranking, whereas the competitor’s page is ranking well, there is a high demand for competitor analysis to uplift your pages in the search results. Some of the best tools for Competitor analysis are:
- WooRank
- Google Adwords Keyword Planner
- SEMRush
- Ahrefs
- SpyFu
- Similarweb
- Majestic SEO
So, once you complete these five vital SEO tips, you will visualize a drastic improvement in organic traffic. However, you need to implement these points regularly to diagnose any new issue that might affect your website traffic. The online tools, Google Search Console will help you acknowledge new issues that need your attention and keep the website traffic increasing.
